Keeping the business world captivated by its powers, the Internet has revolutionised the way businesses are run around the globe. The era of computer-savvy consumers has resulted in online marketing becoming the most preferred method of increasing consumer awareness among a large number of companies across the world. Global exposure, cost-effectiveness, measurable results, targeted audience and interactivity – these are among the obvious advantages of online marketing over traditional marketing or advertising.
As far as online marketing is concerned, SEO, or search engine optimisation, is the most efficient and powerful tool to market your products or services online. Since over 90% of all website traffic in the world is generated through search engines, it is in the best interest of every online business to utilise search engines as a wealth of traffic-bringing opportunities. SEO is a relatively young industry that aims to bring search engine users to your website by making sure your web site lists as high as possible in the search engine results pages.
SEO uses a great variety of onsite and offsite methods to ensure your web site gets a high position for specific keywords across all the major search engines. And given the fact thatSommerseo virtually all Internet users can be considered search engine users (about 2 billion people), the importance of SEO for online businesses cannot be overestimated. Apart from the opportunity to generate thousands of visitors per day, there are much more of the other benefits to SEO:
Measurable Results and Enhanced Flexibility
As opposed to television ads, of which only 50% are sure to work, online ads actually let us know which of them work and which don’t. This gives us a tremendous opportunity to test our marketing/advertising ideas, filtering out the bad ones on the fly! This is sure to lead to a far higher ROI.
One of the biggest advantages of SEO is the reduced cost of marketing as compared to traditional advertising, which has an extremely high acquisition cost per customer. Furthermore, international promotion may be very expensive for small or medium-sized businesses. Howe